Denim never dies.
We believe every pair of jeans deserves a second life. Denim Reborn was built on that idea — and a whole lot of scissors, thread, and love.
Upcycling is our superpower.
Fast fashion fills landfills. We fill wardrobes with one-of-a-kind pieces that tell a story. Every yard of denim we rescue is one less yard in a trash heap — and one more piece of wearable art in the world.
Handmade, start to finish.
We source the denim
We hunt thrift stores, estate sales, and donation bins for denim with good bones — worn-in, soft, and full of character.
We pick a theme
Bridal, mahjong, football, safety gear — each theme gets its own palette, trims, and personality. No two pieces ever look the same.
We get to work
Cutting, sewing, embellishing, pressing. Every piece is made by hand in the USA, one stitch at a time.
It finds its person
Each finished piece ships to someone who gets it — someone who wants fashion that means something.
Robin & Aubrey Hattaway
We're a grandmother-granddaughter duo who turned a shared love of denim into something bigger. Robin brings decades of sewing expertise and an eye for detail. Aubrey brings fresh ideas, bold themes, and the kind of creative energy that keeps things exciting. Together, we design, cut, sew, and embellish every single piece — by hand, with love, right here in the USA.
Robin Hattaway
Co-founder, Designer & Seamstress
Aubrey Hattaway
Co-founder, Designer & Seamstress
Ready to wear something one of a kind?
Browse our current collection or reach out for a custom order.